Africa Trade Sales – International Trade Experts

Africa Trade Experts

We are a connector—fostering vibrant marketplaces that empower business enterprises and deliver unique, differentiated experiences to U.S. shoppers, all while bridging opportunities with the dynamic markets of Africa.

MANUFACTURERS

BRANDS

RETAILERS

Activate your landscape of opportunities

Retail can be complex—and so can navigating and accessing Africa’s growing marketplace. Africa Trade Sales is here to equip you with the people, insights and tools to thrive, bringing it all to life for consumers with products that differentiate marketplaces and give it its momentum.

We are the link between manufacturers, brands, retailers and, ultimately, people. Our work with the US Africa Trade Desk removes complexities for all parties.

Manufacturers, brands and retailers: we've got you

From insights and analytics to strategy & growth consulting with a mission of turning shoppers into buyers, we deliver comprehensive, interconnected solutions that forge powerful connections between brands, retailers, and people—driving commerce that amplifies bilateral sales, transforms businesses and enriches lives.

Experts in branding across 300+ categories

Product development & Sensory evaluation

We collaborate closely with partners, removing the guesswork.

We identify product development opportunities, select optimal suppliers and manage category dynamics, driving product innovation from flavors to formats. Our sensory and product evaluations are rigorous, assessing quality against specifications, benchmarks and regulations to maintain compliance and uphold excellence.

Sourcing & Curating supplier partnerships

Finding the right partner is more than a transaction—it’s about connection.

Our specialists are committed to sourcing quality and innovation across every category, ensuring you have access to the best suppliers from across the African continent. We carefully curate supplier partnerships, meticulously vetting suppliers for each project, recommending the ideal fit for your category, item and quality needs.

What do you need sourced?

Powerful 4P development & Dynamic launch moves

Converting shoppers into buyers: bolstered by 4P experience and expertise.

Our teams collaborate closely with yours to perfect placement, pricing and promotions, setting the business up for ongoing success. Beyond launch, getting your product on the shelf is just the start. Our Business Managers come equipped to monitor it all with resources and expertise to guide your program and foster sustained growth.

Not sure about your 4Ps, Let's talk

Prioritizing market opportunities

Turning physical and digital spaces into thriving marketplaces.

Identifying and focusing on high-impact market opportunities is the foundation for staying competitive and sustained growth in today’s dynamic landscape. Benefit from our retailer connectivity with in-market team support empowering us to respond swiftly to your evolving needs, creating seamless connections that drive growth.

Where do you want to grow? Let's chat

Comprehensive business management

Getting to the shelf is just the beginning.

Managing retail’s complexities—from forecasting to supply chain to promotional planning—is our specialty, allowing your sales team to stay focused on what matters most. Equip your brand for success with our comprehensive business management solutions—designed to unify your operations, streamline growth and set you apart as a leader from day one.

Let's keep you focused. Contact us.

Strategic expansion

Imagine your brand or product in the hands and hearts of shoppers everywhere.

With unique insights and relationships no one else has — we drive results with speed and precision. Global sales and consumer data work to prioritize new markets, understand category dynamics, and target key consumer trends for you —setting the foundation for your next growth step.

Ready to expand? We're here for you.

Grow sales, transform businesses and enrich lives

Gain your Advantage, African suppliers!

We’re here to provide the path to your growth and get your product into hands and hearts in the U.S.

Africa Trade Sales provides suppliers across Africa with a pathway to success in the U.S. market by aligning their offerings with specific consumer demands and trends. Our comprehensive market entry support includes marketing strategy, logistics and more—all while streamlining the process to make market access smoother and more efficient thereby driving results. Suppliers also gain valuable insights from our extensive experience with U.S. retailers, learning best practices and market expectations driving better business outcomes. Additionally, we simplify supply chain complexities, creating a direct and effective route for African products to reach U.S. shelves, enhancing efficiency and impact at every step.

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